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Welcome to my story.
“I believe in the power of storytelling and that small details could make a huge difference. Those little well done executed ideas can generate unforgettable experiences and fascinate the world.”
My grandpa was an inventor. He had never been in college or in universities because he didn´t have the opportunity, however, he had the cleverness to pursue his curiosity. He worked in a local factory in Valença as a mechanical, and all town knows him as ¨the inventor¨. Every time machines, motors, engines broke, he found a solution to fix it. He spent a lot of time in his garage building stuff such as his own motorcycle. I grew up seeing him fixing stuff and also listening to my mother´s words:
“ If your grandpa had gone to the university, he probably would be a genius.”
My grandpa
Albert Einstein
“Strategy, technology, and storytelling. Those topics will shape the future.”
I was born with the soul of my grandpa, I grew up passionate to create and fascinate with tools that could give me the possibility to build new things: paper & pencil, play-doh, lego, guitar, camera, computer, etc. This passion brought me to the digital industry, that for me, is the perfect scenario to build awesome experiences and connect with people.
With more than 9 years of experience building digital experiences, currently, I am a Product Designer.
Keep scrolling down to know more details about my journey or download my resume.
Work experience & Education
UX&UI Consultant at Toptal
2021 – Current
Founder at Beta Pepperoni Studio
2020 – 2022
UX Director at FCB Mayo
2017 – 2018
UX Teacher at La Escuela de Ideas
2018 – 2020
Innovation Designer at FCB Mayo
2015 – 2017
Strategy Planner at Lukso Story & Strategy
2012 – 2014
Master in Digital Fabrication & Media at IED Madrid
2018 – 2019
Master in Digital Media Management at Hyper Island Manchester
2013 – 2014
Bachelor in Social Communication & Marketing at ESPM Sao Paulo
2008 – 2012
Filmmaking by Martin Scorcese at MasterClass
2019
Introduction to HTML & CSS at Area51 Lima
2017
Gamification at the University of Pennsylvania Cousera
2013
The principle of UX Design at Miami Ad School SP
2012
Awards & Recognitions
2019
Honor Student – MA Digital Fabrication & Media – IED Madrid
OneShow – Bronze Pencil – Avery Dennison Brief
2018
Facebook Business Success Stories – Intercambiados
Startup Perú winner – Dynamic business – Höség e-com
Effie Perú – Silver – Mibanco Tigres del Ahorro
Effie Perú – Bronze – Mibanco Fuerza Empreendedora
Effie Perú – Shortlist – Intercambiados
2017
OneShow – Shortlist – UX – Gallinazo Avisa
OneShow – Shortlist – Innovation – Gallinazo Avisa
IAB Mix Awards – Best Digital Campaign – Apellidos Vencedor
IAB Mix Awards – Gold Branded Content – Apellidos Vencedor
2016
Cannes – Bronze – PR – Gallinazo Avisa
Cannes – Shortlist – Media – Gallinazo Avisa
IAB Digi Awards – Best Digital Campaign – Gallinazo Avisa
IAB Mix Awards – Gold Branded Content – Gallinazo Avisa
IAB Mix Awards – Gold Social Responsibility – Gallinazo Avisa
2014
MMA Smarties Awards – Gold LATAM Lead Generation – Heineken Delegates
MMA Smarties Awards – Gold LATAM Best in Show – Heineken Delegates